I will create a proper slogan, logo and other visual elements which can make TTC immediately recognizable and easy to remember. These willd be used in a synergetic manner on all the available material which regards it, from the monthly passes, to the posters, flyers, cards, etc., but also on the signs themselves. A proper communication and promotion campaign will also be projected in order to make sure that the changes are understood and embraced by the community. The research will also focus upon the best locations for the signs and the number of signs that is necessary in order to create awareness. Shoes from entirely recycled material

Marc Jacobs introduced fully transparent plastic shoes that recorded a huge success. Based on this example I will research the possibility of how fashionable shoes from recycled materials can be. The strategic key words of the research are innovation, technology and fun. A research regarding the perception of recycled materials being used for wearable items will also be concluded as a supportive element...

The challenge is represented by an analysis, solid and exhaustive enough to demonstrate which are the mechanisms through which both flight companies and customers can benefit from using certain types of fuel. The eco-friendly attitude of the companies can be used strategically as a manifestation of the corporate social responsibility.
Bibliography

Bostrom, M., Klintman, M. Eco-standards, product labelling and green consumerism (consumption and public life). Palgrave Macmillan. 2008

Gobe, Marc, Zyman, Sergio. Emotional Branding: The new paradigm for connecting brands to people. Allworth Press. 2001

Tungate, Mark. Fashion brands: branding style from Armani to Zara. Kogan page. 2008